Gift baskets will continue to be a holiday staple, whether pre-assembled in-store or created by customers.
Food gifting is shifting from cheap and cheery to premium and selective, with buyers keeping in mind recipient’s diets and environmental impact.
Gift givers can now find theme baskets for the tea lover, animal lover and even for those with special diets to list just a few. Keep in mind who will be receiving your gift. Make selections they will enjoy even if you would not. Be sensitive to food, religious, fair trade, organic and other concerns.
Consumers have been simplifying their lives; economizing and enjoying the simple, classic, homemade and recycled. This also applies to their gift giving.
Gift basket professionals have noticed changing trends and offer higher quality gourmet foods, more diverse products and ‘baskets’ or containers that can be repurposed.
Large corporations, are gift givers too. More and more, they are using gift basket giving, strategically, as a marketing tool. Any size business can reap rewards through gift giving. Seek out a reputable gift basket professional for assistance. A great place to look is the Gift Basket Association http://tgba.onefireplace.org/.
Simple and homemade does not necessarily translate to inexpensive. Gourmet foods and specialty products are pricey. Expect to pay more for a premium quality gift basket.
Information for this article was summarized from the article named “Gift Basket Makers Opting for Classic, Well-Made Products” (http://www.oser.com/GN/pdf/GN.0712.pdf) written by Lucas Witman, editor of Arizona Gourmet Living magazine, in the Gift Basket Update 2012 section of the July, 2012 edition of Gourmet News, (http://www.gourmetnews.com/ ) the business newspaper for the gourmet industry.
Mr. Witman spoke with gift basket professionals, Jennifer Simon of Simon & Co. (http://www.simonandco.com/) and Shirley Frazier of http://giftbasketbusiness.com/ who shared gift basket industry trends they have noticed over the past few years.