Because it tastes good, that’s why.

Aren’t you looking for a tea gift basket idea because you want to give a gift of tea to someone who enjoys the taste of tea?

Cynthia Fazekas  of Adagio Teas wrote an insightful article recently (http://www.teasmart.com/article_120902.html?source=email) to an audience of tea sellers but the same message applies to those wanting tea gift ideas.  She compared selling tea to selling Twinkies.  Folks buy Twinkies because they taste yummy, not because they have any nutritive value. Tea sellers should focus on selling tea because it tastes good, not just because it is good for us.

Yummy, but no nutritive value.

When you select a tea gift basket as a gift, yes, you are giving someone you care about a gift that has healthful benefits. But is that why you are selecting a tea gift basket in the first place? Probably not.

Tea tastes good. Drinking tea is not always just about quenching your thirst. But sometimes it is. Tea, whether hot or iced, must taste good. Nowadays tea comes packaged in a myriad of ways to make it convenient. If the taste is pleasing to you or your tea drinker, it is ‘good’ tea. No matter how it is packaged it has healthful benefits.

Often preparing tea is an experience, a comfortable ritual, that includes heating the water, preparing the vessels, sitting still for a while, recharging.  When you give the gift of tea, isn’t this experience part of what you want to give?  Knowing tea is healthful comes second.

The experience of tea time can be shared making it a special time. To me, this is what makes tea so wonderful and keeps me coming back.

A great tea gift basket idea would be to include delicious tea that can be prepared in a way that allows your special tea drinker time to slow down for a bit. Adding tea foods; cookies, scones, or special sweeteners will allow them to have something to share at a tea with friends.  Tea gift idea surveys repeatedly show tea drinkers want cake or cookies in their tea gift baskets. A fine cake or shortbead, maybe not twinkies.

Tea Celebration

Tastes good AND is good for you.

That tea can be enjoyed without any negative side effects is as Cynthia says ‘the crème in the Twinkie’ or as they say in Britain ‘icing on the fairy cake’.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: